Entertainment stocks aren't going well these days, right? Those who know why wou

Entertainment stocks aren't going well these days, right? Those who know why would know.

The attached chart is a chart of album sales in Korea. Album sales, which were sold at 1 million to 2 million per month, sold up to 15 million copies per month last year. It sold more than 120 million copies annually. Then, it was cut into a third and came down to 5 million.

At the same time, Hive's stock price fell from a high of 300,000 won last year to 200,000 won now, and JYP's stock price fell from 130,000 won to 60,000 won.

Last year, Seventeen ranked first in global album sales, not Taylor Swift of the United States, and Stray Kids ranked second.

But does anyone listen to music on CDs these days? Streaming has grown 20 times from $1 billion in 2013 to $19 billion in 2023. CDs dropped from $20 billion in 2000 to $3 billion in 2020. Thanks to streaming and copyrights, the global music market has grown significantly since its low point in 2014.

An unusual indicator is that global CD sales fell to 3.7 billion dollars in 2020 and then increased to 5.1 billion dollars in 2023. There was a big change in CD sales in Korea that changed the trend of global indicators.

It makes me feel grand that K-pop in Korea has changed the trend of global indicators. But I'm not that proud. Album sales are the result of exploiting the love of fans.

With pop-ups popping up these days in the modern era, fans line up early in the morning to buy CDs, rip them off on the spot, and exchange photo cards. This is to match a set of randomly distributed photo cards.

There are 21 members of NCT. If there are 2 types per photo card member, you have to buy the same album and get at least 42 of them. That's also random, so it's almost impossible to get them all right.

5 members * 3 types of album versions* 2 types of photo cards = 30 pieces. If you make a random guess, you have to buy 30 albums.  

In addition, you need to buy more albums to go to a fan signing event that you can go to through a lottery. You don't know if you have to buy more than a certain number of these to win or just randomly win.

The game board displays probabilities even if they manipulate probabilities. At a fan signing event, you have to compete recklessly to purchase albums to get tickets, not knowing what the probability of winning the event will be.

The stock prices of enterprises in the stock market skyrocketed as a result of the incredible album sales. Then, as sales plummeted this year, the stock prices came down.

Recently, Seventeen released its best album and set the price at 170,000 won. It was lowered to 70,000 won, saying that it was an error in marking when it was criticized for being expensive.

It is difficult to determine whether an album with 17 photo cards will be expensive at 170,000 won or a random album with two for 20,000 won will be expensive. If you buy just one, 20,000 won is cheap, but 170,000 won can be much cheaper for fans who collect all of them.

The development of the entertainment industry last year, which made sales by selling CDs that would not be used in a way that exploits fans through drawing, fan signings, and initial sales, is hardly sustainable. Selling more than 100 million CDs a year is not a normal business model.

Although CEO Min Hee-jin's actions do not seem justified, it is necessary to look into the question that CEO Min has too many S-pawed pups and dogs. I am posting it because I thought it was very dark while preparing for the Thursday morning broadcast next week.