About two and a half years after conducting an interview with Kim Jae-hyun, CEO

About two and a half years after conducting an interview with Kim Jae-hyun, CEO of Carrot (Market) in 2021, we conducted an interview with CEO Hwang Do-yeon again. Thank you for telling me your candid story about the background and status of Carrot's surplus, and future plans.

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1. "I decided to pay less attention to external growth such as MAU." CEO Hwang said that carrots have already become a service used by the whole nation and that he is trying to get customers to use them in a wider variety of contexts rather than simply increasing traffic.

2. In addition to second-hand transactions, customers want to use carrots to engage in community activities or discover local stores. He said he is investing in developing new services and functions, and that marketing resources are mainly used here.

3. "I think we can continue to grow well in the future," he said of some concerns about the sustainability and scalability of the carrot advertising business. Recently, large brands beyond small and medium-sized businesses have shown interest, and the first quarter of this year has grown smoothly.

4. "There is no shortage of communication between management." Hwang also said that he is fully engaged with Kim Jae-hyun and Kim Yong-hyun, co-founders of Carrot. The three executives are said to be putting a lot of effort into unifying the underlying ideas.