Why has Disney been on a roll for a long time?

Why has Disney been on a roll for a long time? 1. Those who know it know it, but for a few years, they have argued that creation and management should be separated for the content business to develop further.

2. People who do content tend to think that if they make good content, their business will be solved well. In reality, there is not a certain part of that, but management is also a kind of specialized area, so for a continuous and lasting business, there should be a person in charge of management apart from creation.

3. In that sense, in order for a good content company to be created, not only great creators but also managers who understand the content must be present?

4. One of the reasons Disney has long been able to establish itself as a significant content company is that it has executives who are somewhat distant from the creations of Michael Eisner and Bob Iger, but who understand the content well. Personally, I think this is the difference between Jeffrey Katzenberg and Bob Iger.

5. In particular, if a corporation is not a private company, but a corporation with shareholders, its managers must not only create good content but also have a mind and mindset for shareholders and customers. In order to do so, not only creators who are immersed in content, but also managers who are dedicated and concerned about it must exist clearly and reliably as one wing.

6. Looking at the recent controversial Hive-Adore incident, I thought that creation and management need to be separated once again, although I cannot know the truth and the inside story of the case and who is more unfair and who is more wrong.

7. And when Eilit made his debut, he was sprayed with a huge amount of malicious viruses that he copied Neujins, and I don't know the exact facts, but if there's even 0.00001% of Adore's involvement in it, this can be very problematic.

8. Of course, as a creator, it is possible to protest internally because you are suspected of copying it, and if there are any doubts, actively protesting and communicating should be encouraged within the group,

9. If you had any idea of malicious virus outside to gain the power of public opinion in the process, that would be quite a departure from legitimate business grammar. Moreover, since Hive is Adore's largest shareholder, it seriously betrays its shareholder value as a corporation. So, at least he wants to know that Adore is not involved in malicious viruses at all?

10. And if misunderstandings and misunderstandings have accumulated and caused the current situation, it is not emotional response and demonization to break through, but to reduce conflicts between artists and customers, or to communicate in a way that can help artists and customers in the meantime, or to minimize damage to customers and artists.

11. For this, I think there should be someone within Hive and the label who can communicate business smoothly.

12. It's valuable and beautiful to create excellent content and foster great creators, but understanding business grammar in a business environment, talking in a sophisticated tone and manner based on it, and trying to give shareholders and customers at least a minimum level of trust in conflict shouldn't the content business be strengthened in order to grow more than it is now?

13. To do so, more and more people need to recognize that not only content but also management is a very important area of expertise in content business. Of course, it's good to have a king of content for content creators, but no matter how good he is, he can't move the world by himself. Anyway, fighting! 😉

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